ADWEEK reports the six semifinalists are Anomaly, Bartle Bogle Hegarty, McKinney, The Via Agency, Fitzgerald +Co. and the incumbent firm of Butler, Shine, Stern & Partners. MINI USA will now visit all six shops and choose three of them as finalists. The book of business at stake includes national, regional and dealer advertising, media planning and most media buying. The account revenue is estimated at $5-7 million.
