MINI debuted at the Grammys as the official partner of the Warner Music Group and showed up at the after-party the drew celebrities such as Quincy Jones, Bruno Mars, Alessandra Ambrosio, Neil Patrick Harris and Muse.
BMW Group USA PressClub states in its press release:
The focus of attention on the red carpet at Chateau Marmont located on the famed Sunset Boulevard was a MINI Convertible whose bonnet served as a VIPs guestbook for the artists and VIPs attending. Abundantly adorned with autographs from such luminaries as Sean Paul, Flo Rida and Sting, to name a few, the freshly embalmed one-off MINI will subsequently be auctioned off. The entire proceeds going to the charity organisation “MyMusicRX”, which is a charity focusing on soothing and delighting hospitalized children, their families and medical professionals who care for them, by infusing the hospital environment with the healing power of music.
