WHAT'S COMING UP?

Annual Meeting and Run For Absent Friends To Mt. Hamilton - Saturday September 25, 2021

For paid members only Your Host For The Event: Simon and Nikki Tildesley Date of the Event: Saturday September 25, 2021 After our usual meet...

"Wacky, Like A Fox" MINI Advertising

Diana T. Kurylko, writing for Automotive News, explores MINI advertising and comes up with some pretty interesting marketing facts, some directly from the mouth of MINI USA Vice President Jim McDowell, such as:
McDowell said. "Mini has grown year after year. We never have had a huge burst of sales -- but sustainable growth."
With a loyalty rate of 30 percent, high resale value and a three-year residual value close to 60 percent . . .
McDowell also expects US sales to soon exceed 100,000 units per year.