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Mount Umunhum/Uvas Meadow Run - Sunday January 16, 2022

Your Hosts For This Run Eddie Vergara & Anita Weemaes Are you ready for a run that’s full of turns, twists and trivia? Our FIRST RUN of ...

"Wacky, Like A Fox" MINI Advertising

Diana T. Kurylko, writing for Automotive News, explores MINI advertising and comes up with some pretty interesting marketing facts, some directly from the mouth of MINI USA Vice President Jim McDowell, such as:
McDowell said. "Mini has grown year after year. We never have had a huge burst of sales -- but sustainable growth."
With a loyalty rate of 30 percent, high resale value and a three-year residual value close to 60 percent . . .
McDowell also expects US sales to soon exceed 100,000 units per year.