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East Bay Backroads Run (Redwood Rd. / San Pablo Dam) - September 19, 2020

This is a PAID member run only! NOTE: This event is also a fundraiser for Hope Hospice. We usually have the fundraiser in May but that run ...

"Wacky, Like A Fox" MINI Advertising

Diana T. Kurylko, writing for Automotive News, explores MINI advertising and comes up with some pretty interesting marketing facts, some directly from the mouth of MINI USA Vice President Jim McDowell, such as:
McDowell said. "Mini has grown year after year. We never have had a huge burst of sales -- but sustainable growth."
With a loyalty rate of 30 percent, high resale value and a three-year residual value close to 60 percent . . .
McDowell also expects US sales to soon exceed 100,000 units per year.

NORCAL MINIS CALENDAR & OTHER EVENTS