McDowell said. "Mini has grown year after year. We never have had a huge burst of sales -- but sustainable growth."McDowell also expects US sales to soon exceed 100,000 units per year.
With a loyalty rate of 30 percent, high resale value and a three-year residual value close to 60 percent . . .
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Lodging Planner for Dunsmuir Railroad Park - Oct. 11 - 13, 2024
Three days of MINIs, friends, forests, and old railroad cabooses. NOTICE: To all Registered Club Members interested in attending this 3-da...
"Wacky, Like A Fox" MINI Advertising
Diana T. Kurylko, writing for Automotive News, explores MINI advertising and comes up with some pretty interesting marketing facts, some directly from the mouth of MINI USA Vice President Jim McDowell, such as: