MotoringFile reports that MINI USA has released the first piece of it’s new “Covert” advertising to current MINI owners. An email was sent out to owners with a URL (through the help of decoder glasses sent to all US MINI owners) that leads to a super secret site full of interviews, and behind the scenes images from all parts of MINI. It speculates that one of the drawings released could be a draft of the 2011 refresh next to prior Mini and MINI models.