MINI Brand Sales
MINI USA reported the best October ever with sales of 5,888 automobiles, an increase of 8.7 percent from the 5,415 sold in October, 2011. Year-to-date, MINI sales in the U.S. are up 15.7 percent on volume of 54,419 compared to 47,050 in the first ten months of 2011.
Table 1: Vehicle Sales BMW of North America, LLC, October 2012
October 2012
|
October 2011
|
%
|
YTD 2012
|
YTD 2011
|
%
| |
BMW brand
|
26,451
|
21,873
|
20.9
|
212,848
|
199,552
|
6.7
|
BMW passenger cars
|
18,292
|
15,080
|
21.3
|
148,190
|
143,113
|
3.5
|
BMW light trucks
|
8,159
|
6,793
|
20.1
|
64,658
|
56,439
|
14.6
|
MINI brand
|
5,888
|
5,415
|
8.7
|
54,419
|
47,050
|
15.7
|
TOTAL Group
|
32,339
|
27,288
|
18.5
|
267,267
|
246,602
|
8.4
|
Here's the MINI Sales break-out with emphasis on the Coupe:
MINI USA Coupe sales from Launch through 10/31/2012:
OCT 2011: 414
NOV 2011: 286
DEC 2011: 253
JAN 2012: 146
FEB 2012: 254
MAR 2012: 336
APR 2012: 290
MAY 2012: 287
JUN 2012: 252
JUL 2012: 229
AUG 2012: 228
SEP 2012: 184 -> TOTAL: 3,159 First Year Sales
OCT 2012: 347
TOTAL: 3,506
