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Nevada City Overnight Run - Saturday & Sunday June 11th & 12th, 2022

Your Hosts For This Event: Simon & Nikki Tildesley Route Designed by Paige Lane Run Details Join us as we hit the open roads through Cal...

Nine Screen Interactive Film Produced For MINI JCW.Hatch Debut

Marketing discusses the venture:
Mini has created a nine-screen digital interactive experience to promote the launch of its most powerful Mini to date - the John Cooper Works Hatch. 
The ‘See What It’s Made Of’ "tech-first digital experience" has been created by Iris Worldwide and features as its centrepiece an interactive nine-screen-in-one view of the Mini. Taken from different angles, the footage shows how the John Cooper Works Hatch has been engineered and constructed, as a film plays of it lapping at high speed the circuit at Mallory Park.