Mini has created a nine-screen digital interactive experience to promote the launch of its most powerful Mini to date - the John Cooper Works Hatch.
The ‘See What It’s Made Of’ "tech-first digital experience" has been created by Iris Worldwide and features as its centrepiece an interactive nine-screen-in-one view of the Mini. Taken from different angles, the footage shows how the John Cooper Works Hatch has been engineered and constructed, as a film plays of it lapping at high speed the circuit at Mallory Park.
