The upper echelon of the J.D. Power’s 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study was dominated by luxury brands. Porsche was followed by Jaguar, BMW, Mercedes-Benz and Audi.
Mini, the top-scoring non-premium brand, was led by a strong launch of the Cooper. Mini, which had two segment wins with the Cooper and Countryman, rose five spots in the rankings to 11th place with a score of 825 on a 1,000 point scale -- an industry-leading 30-point gain from 2014.
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MINI Top-Scoring Non-Premium Brand In 2015 J.D. Power APEAL Study
Automotive News reports on the survey and notes:
Posted by NorCal MINIs