The future of the automotive industry will be decided in the fields of vehicle connectivity and autonomous driving. Digitalization is transforming our entire business model – from customer touch points to mobility concepts and services, as well as to digitally-supported production.
We want our customers to be able to make full use of their smartphone’s features in the car as well. Thus, we are going to integrate Apple’s ‘CarPlay’ and Google’s ‘Android Auto’ into our vehicles. Obviously, it is not in the interest of our customers to give third-party providers access to their data. For us, the protection of our customers’ data is top priority.
The digitalization of mobility offers an exciting potential for growth in our industry. Over the past decades, the car has become a highly complex technological machine. So, whether you want to offer mobility “Made in Silicon Valley” or “Made in Bavaria” – the same regulatory requirements and challenges apply to everybody.
CarPlay And Android Auto To Be Offered By MINI
MotoringFile carries this statement from BMW CEO Harold Krüger:
Posted by NorCal MINIs