. . . It could be coming according to Peter Schwarzenbauer, BMW board member in charge of MINI. At the recent convertible launch Mr. Schwarzenbauer was surprisingly candid with what the brand is considering for its 5th volume model. And it’s not good news for the beautiful Superlegera concept.
While car a based on the Superleggera electric roadster concept is still on the table (as a halo) the business case is proving difficult. “The volume would be low, but the price would be considerably higher than MINI’s current vehicles”, he said.
Economically it is easier to put a sedan on paper than a great halo car,” Schwarzenbauer said. “We have to look at all the options.
“As you know, halo cars are economically not always great. It is a trade-off: How much does it do for the brand, and how do you make it feasible?” he said. . . .
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Hi Everyone, It's that time of year again. Our annual meeting will be held on September 17, 2017 at Miner's Leap Winery. Meetin...
A MINI With A Trunk? But No Superleggera?
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