WHAT'S COMING UP?

South Lake Tahoe Run - May 22, 2021

  Your Host For The Event: Larry Anderson Date of the Event: May 22, 2021 Join us for a two-part cruise through Fairfield and Napa to South ...

A MINI With A Trunk? But No Superleggera?

MotoringFile advises:
. . . It could be coming according to Peter Schwarzenbauer, BMW board member in charge of MINI. At the recent convertible launch Mr. Schwarzenbauer was surprisingly candid with what the brand is considering for its 5th volume model. And it’s not good news for the beautiful Superlegera concept.

While car a based on the Superleggera electric roadster concept is still on the table (as a halo) the business case is proving difficult. “The volume would be low, but the price would be considerably higher than MINI’s current vehicles”, he said.

Economically it is easier to put a sedan on paper than a great halo car,” Schwarzenbauer said. “We have to look at all the options.

“As you know, halo cars are economically not always great. It is a trade-off: How much does it do for the brand, and how do you make it feasible?” he said. . . .