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Annual Meeting - Run To Monterey/Carmel 17 Mile Drive - September 8, 2019

Your Hosts For This Run:   Vickie Casacca & Mick Brown This event is for paid members only Meeting Location: Starbucks 1186 ...

MINI Cultivates TV Mature Brand Image

According to Automotive News:
Mini spent more than half of its record marketing budget last year on TV to build awareness, says its top U.S. executive.

It's part of the new strategy to portray Mini as a more "mature brand" and attract new buyers, said David Duncan, vice president of Mini of the Americas, in an interview at the launch of the convertible here. . . .

NORCAL MINIS CALENDAR & OTHER EVENTS