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Sonora Run - Sunday June 9, 2024

Your Host(s) for the Event: Paige Lane Route: https://maps.app.goo.gl/tGNYaz7VcvVDeXPLA Download the map for off-line use  - in case we lose...

MINI Cultivates TV Mature Brand Image

According to Automotive News:
Mini spent more than half of its record marketing budget last year on TV to build awareness, says its top U.S. executive.

It's part of the new strategy to portray Mini as a more "mature brand" and attract new buyers, said David Duncan, vice president of Mini of the Americas, in an interview at the launch of the convertible here. . . .