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Pacific Coast Holiday Run December 6, 2020

This is a PAID Member Event Only!  Your hosts for the event: Gordon & Alison Lee Meet Up Location #1 Great Highway Parking Lot San Franc...

MINI Cultivates TV Mature Brand Image

According to Automotive News:
Mini spent more than half of its record marketing budget last year on TV to build awareness, says its top U.S. executive.

It's part of the new strategy to portray Mini as a more "mature brand" and attract new buyers, said David Duncan, vice president of Mini of the Americas, in an interview at the launch of the convertible here. . . .