Mini spent more than half of its record marketing budget last year on TV to build awareness, says its top U.S. executive.
It's part of the new strategy to portray Mini as a more "mature brand" and attract new buyers, said David Duncan, vice president of Mini of the Americas, in an interview at the launch of the convertible here. . . .
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MINI Cultivates TV Mature Brand Image
Posted by NorCal MINIs