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Gold Country Run & Annual Picnic Saturday July 24, 2021

Your Hosts For The Event:  Dave and Anne Sitter Date of the Event: Saturday July 24, 2021  This is a fun run into the beautiful and historic...

MINI Cultivates TV Mature Brand Image

According to Automotive News:
Mini spent more than half of its record marketing budget last year on TV to build awareness, says its top U.S. executive.

It's part of the new strategy to portray Mini as a more "mature brand" and attract new buyers, said David Duncan, vice president of Mini of the Americas, in an interview at the launch of the convertible here. . . .