WHAT'S COMING UP?

Almaden Valley Backroads Run - July 11, 2020

Note: This is a PAID member run only. Unfortunately, due to some local county concerns and restrictions, a Gold Country run at this...

MINI Cultivates TV Mature Brand Image

According to Automotive News:
Mini spent more than half of its record marketing budget last year on TV to build awareness, says its top U.S. executive.

It's part of the new strategy to portray Mini as a more "mature brand" and attract new buyers, said David Duncan, vice president of Mini of the Americas, in an interview at the launch of the convertible here. . . .

NORCAL MINIS CALENDAR & OTHER EVENTS