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Dunsmuir Railroad Resort - November 5th to November 7th, 2021

Your Hosts For The Event: Christine & Michael Toibin Simon & Nikki Tildesley Come join us for an amazing weekend up in the mounta...

MINI Cultivates TV Mature Brand Image

According to Automotive News:
Mini spent more than half of its record marketing budget last year on TV to build awareness, says its top U.S. executive.

It's part of the new strategy to portray Mini as a more "mature brand" and attract new buyers, said David Duncan, vice president of Mini of the Americas, in an interview at the launch of the convertible here. . . .