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Anderson Valley, Ft. Bragg, Lake County, & Lake Berryessa Overnight Run - June 24-25, 2023

Cruising North of the SF Bay through wine & beer country, rocky Pacific coastline, redwood forests, inland lakes, & finishing in Dav...

MINI Cultivates TV Mature Brand Image

According to Automotive News:
Mini spent more than half of its record marketing budget last year on TV to build awareness, says its top U.S. executive.

It's part of the new strategy to portray Mini as a more "mature brand" and attract new buyers, said David Duncan, vice president of Mini of the Americas, in an interview at the launch of the convertible here. . . .