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South Lake Tahoe Run - May 22, 2021

  Your Host For The Event: Larry Anderson Date of the Event: May 22, 2021 Join us for a two-part cruise through Fairfield and Napa to South ...

MINI Cultivates TV Mature Brand Image

According to Automotive News:
Mini spent more than half of its record marketing budget last year on TV to build awareness, says its top U.S. executive.

It's part of the new strategy to portray Mini as a more "mature brand" and attract new buyers, said David Duncan, vice president of Mini of the Americas, in an interview at the launch of the convertible here. . . .