WHAT'S COMING UP?

Marin to Bodega Bay Run - Saturday Feb. 25, 2023

  Your Hosts For The Event: Gordon & Alison Lee Run Details: We will start out our day by meeting at MINI of Marin (5880 Paradise Dr., C...

MINI Cultivates TV Mature Brand Image

According to Automotive News:
Mini spent more than half of its record marketing budget last year on TV to build awareness, says its top U.S. executive.

It's part of the new strategy to portray Mini as a more "mature brand" and attract new buyers, said David Duncan, vice president of Mini of the Americas, in an interview at the launch of the convertible here. . . .