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Nevada City Overnight Run - Saturday & Sunday June 11th & 12th, 2022

Your Hosts For This Event: Simon & Nikki Tildesley Route Designed by Paige Lane Run Details Join us as we hit the open roads through Cal...

MINI Cultivates TV Mature Brand Image

According to Automotive News:
Mini spent more than half of its record marketing budget last year on TV to build awareness, says its top U.S. executive.

It's part of the new strategy to portray Mini as a more "mature brand" and attract new buyers, said David Duncan, vice president of Mini of the Americas, in an interview at the launch of the convertible here. . . .