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Over the Mountains and thru the Woods Pumpkin Run - Saturday October 29th

  Your Host For This Event:  Tasha Hudick Join your fellow MINI enthusiasts for a spirited drive through the mountains and woods from Woodsi...

MINI Cultivates TV Mature Brand Image

According to Automotive News:
Mini spent more than half of its record marketing budget last year on TV to build awareness, says its top U.S. executive.

It's part of the new strategy to portray Mini as a more "mature brand" and attract new buyers, said David Duncan, vice president of Mini of the Americas, in an interview at the launch of the convertible here. . . .