MINI will be branding some of its vehicles with the title "MINIMALISM." Motor Authority reports that the "MINIMALISM" tag will be affixed to base models with fuel-saving technologies to maximize fuel economy. Some of these "fuel-saving technologies will be aerodynamically enhanced bodies, particulate filters, low rolling resistant tires, light weight engines, engine stop-start features, brake energy regeneration systems, optimal shift time indicators, and electronic power steering systems." The first models will be based on the MINI-D (Diesel) which, with other fuel saving technologies, will give the vehicle 60 mpg with extremely low emissions. No word yet from MINI whether "MINIMALISM" will come to the US.
