Wednesday, September 29, 2010

Getting Ready For Geneva

Although the Paris Motor Show does not open until this weekend preparations are already underway for the 81st Geneva International Motor Show in 2011. Yesterday, the official 2011 poster for the event was revealed. The poster, according to Management of the Show, chose a young woman at the wheel of her cabriolet for the poster to accent the human element theme as competitors for the poster were inspired by the following ideas:
The most innovative automotive technology is nothing if the human factor is not at the centre of the thinking behind it. An automobile must provide us with individual transport, while reflecting our automotive lifestyle. It must be safe and easy to use, so that we can enjoy our driving without any problems. However, thanks to the latest technologies, it must also protect our human values.
The poster is available on the website and can be downloaded in high definition.

[Sources: autoevolution / The Auto Channel]

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