Tasa Nugraza Barley writing for the
JakartaGlobe discusses the new MINI Obsession outlet that opened last week at the FX Lifestyle X’nter in Central Jakarta. Barley says, in part,
MINI Obsession consists of several sections, including Mini “Lifestyle and Accessories,” which sells things like wheels, patterned mirrors covers, key chains and stickers.
One room lets customers personalize their products by choosing their own color combinations and ornamentation. The ability to select your own colors has been one of the MINI brand’s most desirable attributes and has helped it build a loyal following.
For those who dream of owning a MINI or who have a particular affection for the vehicle, there is a place called “Say It with MINI” where visitors can take their photos with various MINI models.
