Media Post's Marketing Daily found luxury is no longer defined by so-called luxury-identified brands. "We saw a broad range of devices, things like digital cameras, and flat-screen TV's." Chief Researcher Stephen Kraus, from the research firm Ipsos Mendelsohn, said when asked what luxury vehicle they had purchased recently,
" . . . it was not necessarily brands you might expect. Yes, people mentioned Mercedes-Benz, BMW and Lexus, but also Mini Cooper, Harley-Davidson and Corvette, and someone even said they had just bought a John Deere tractor," . . .
