MINI Brand Sales – best July ever
MINI USA reported the best July ever with sales of 5,950 automobiles, an increase of 1.6 percent from the 5,855 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.0 percent on volume of 38,306 compared to 37,914 in the first seven months of 2012.
“We like to say the world is becoming more MINI and the record sales figures for July and year-to-date prove that interest in the premium small car segment continues to grow and that people can think small”, said Jim McDowell, Vice President, MINI USA. “We are especially pleased with the sales performance of the MINI Countryman model that continues to bring new motorers to our growing MINI family.”
MINI Pre-Owned Vehicles – best month everIn July, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported the best month ever with sales of 1,974 automobiles, an increase of 28.9 percent from the 1,531 sold in July, 2012. January through July, MINI used vehicle sales are up 20.1 percent on volume of 12,298 compared to 10,241 in the same period of 2012.
Table 1: Vehicle Sales BMW of North America, LLC, July 2013
July 2013 | July 2012 | % | YTD Jul 2013 | YTD Jul 2012 | % | |
BMW brand | 24,043 | 21,297 | 12.9 | 164,474 | 147,801 | 11.3 |
BMW passenger cars | 19,058 | 16,444 | 15.9 | 120,994 | 105,714 | 14.5 |
BMW light trucks | 4,985 | 4,853 | 2.7 | 43,480 | 42,087 | 3.3 |
MINI brand | 5,950 | 5,855 | 1.6 | 38,306 | 37,914 | 1.0 |
TOTAL Group | 29,993 | 27,152 | 10.5 | 202,780 | 185,715 | 9.2 |
