In a
BMW Group PressClub USA press release MINI announces the F56 TV and Media campaign centering around "Spike" the bulldog. Check out the release for information on these upcoming tongue-in-check commercials. In the press release MINI also confirms,
The official unveiling of the new MINI takes place on 18 November 2013 - the 107th birthday of Sir Alec Issigonis, who started a revolution in automobile manufacturing with the first ever model over 50 years ago. The world premiere will be held simultaneously in the British capital of London and at the MINI Plant in Oxford, where the new model is produced. The new MINI then sees its motor show premiere in the same week, with virtually simultaneous presentations in Los Angeles, California, and Tokyo, Japan. In addition it will also be officially presented in Shanghai, PR China. The new MINI will be launched worldwide in the first quarter of 2014.
