The ads, in magazines such as Rolling Stone, Forbes, Fortune, Watch Time, GQ, AD (Architectural Digest) and others, are tailored according to the readers of each magazine.
For example, the BMW Mini ad in Rolling Stone magazine carries an added hair style similar to that of Elvis Presley with the catch line, 'The King Lives'. Another ad in the same magazine has the Rolling Stone type tongue attached to the front of the car, with the catch line 'Move Like a Jagger'. In Watch Time magazine, the three models of the Mini sold in India are shown with the catch line, 'Timeless Machines'.
