Mini has teamed with motoring marketplace Auto Trader to create a content hub to showcase the brand’s ‘The Great British Weekend’ proposition for its seven models.
The hub aims to place Mini as the essential partner for the weekend, with a competition to allow visitors to the hub to win their own Mini Great British Weekend, with their choice of Mini car to take them there. . . . .
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MINI AutoTrader To Create Great British Weekend Hub
The Drum reports,in part: