. . . When questioned whether the fifth car will be the first MINI sedan, Schwarzenbauer said the British marque is not ruling out a compact sedan considering the growth of that segment, but that doesn’t seem the sedan would fit the brand’s image. “If you look at the global industry and ask me which segment is the most interesting on a volume basis, it is clearly the compact sedan,” Schwarzenbauer said. “But does a compact sedan fit the Mini brand? I don’t think so.” . . .
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DATE CHANGED TO: JUNE 10, 2017 During our run to Avenue of the Giants, Ken Altman told me about the fun he had at the Scottish Games in ...
Can MINI Grow Sales Without Hurting Brand Image?
BMWBlog explores in its interview with Peter Schwarzenbauer, BMW Group’s board member for MINI. Schwarzenbauer said, in part:
Posted by NorCal MINIs