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Annual Meeting - Run To Monterey/Carmel 17 Mile Drive - September 8, 2019

Your Hosts For This Run:   Vickie Casacca & Mick Brown This event is for paid members only Meeting Location: Starbucks 1186 ...

Can MINI Grow Sales Without Hurting Brand Image?

That is one of the topics BMWBlog explores in its interview with Peter Schwarzenbauer, BMW Group’s board member for MINI. Schwarzenbauer said, in part:
. . . When questioned whether the fifth car will be the first MINI sedan, Schwarzenbauer said the British marque is not ruling out a compact sedan considering the growth of that segment, but that doesn’t seem the sedan would fit the brand’s image. “If you look at the global industry and ask me which segment is the most interesting on a volume basis, it is clearly the compact sedan,” Schwarzenbauer said. “But does a compact sedan fit the Mini brand? I don’t think so.” . . .

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