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Sonora Run - Sunday June 9, 2024

Your Host(s) for the Event: Paige Lane Route: https://maps.app.goo.gl/tGNYaz7VcvVDeXPLA Download the map for off-line use  - in case we lose...

Can MINI Grow Sales Without Hurting Brand Image?

That is one of the topics BMWBlog explores in its interview with Peter Schwarzenbauer, BMW Group’s board member for MINI. Schwarzenbauer said, in part:
. . . When questioned whether the fifth car will be the first MINI sedan, Schwarzenbauer said the British marque is not ruling out a compact sedan considering the growth of that segment, but that doesn’t seem the sedan would fit the brand’s image. “If you look at the global industry and ask me which segment is the most interesting on a volume basis, it is clearly the compact sedan,” Schwarzenbauer said. “But does a compact sedan fit the Mini brand? I don’t think so.” . . .