. . . When questioned whether the fifth car will be the first MINI sedan, Schwarzenbauer said the British marque is not ruling out a compact sedan considering the growth of that segment, but that doesn’t seem the sedan would fit the brand’s image. “If you look at the global industry and ask me which segment is the most interesting on a volume basis, it is clearly the compact sedan,” Schwarzenbauer said. “But does a compact sedan fit the Mini brand? I don’t think so.” . . .
WHAT'S COMING UP?
Avenue of the Giants Weekend Run - Sat. March 23, 2024
Saturday will be a very full day of cruising from Novato up through the Avenue of the Giants and ending at Eel River Brewing in Fortuna. Sun...
Can MINI Grow Sales Without Hurting Brand Image?
That is one of the topics BMWBlog explores in its interview with Peter Schwarzenbauer, BMW Group’s board member for MINI. Schwarzenbauer said, in part: