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Pacific Coast Holiday Run December 6, 2020

This is a PAID Member Event Only!  Your hosts for the event: Gordon & Alison Lee Meet Up Location #1 Great Highway Parking Lot San Franc...

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.