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Anderson Valley, Ft. Bragg, Lake County, & Lake Berryessa Overnight Run - June 24-25, 2023

Cruising North of the SF Bay through wine & beer country, rocky Pacific coastline, redwood forests, inland lakes, & finishing in Dav...

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.