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Willow Glen Holiday Lights Cruise - Saturday, December 16, 2023

Join host and Club President Pat Lewis on December 16 for an evening cruise through the holiday lights of the Willow Glen neighborhood in Sa...

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.