WHAT'S COMING UP?

Annual Picnic and Monterey County Run - Sunday August 28th

 Mark Your Calendars For This Great Event Your Hosts For This Event: Mick Brown and Vickie Casacca FULL DETAILS COMING SOON!!

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.