MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.

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NORCAL MINIS is Northern California's premier MINI club since 2003 for the promotion of the MINI brand and lifestyle. Our members are MINI Cooper enthusiasts.

NorCal MINI's club officers and directors are volunteers who dedicate their own time, knowledge and skills to making a difference in the MINI community.

We have fund raisers for charitable causes meaningful to our members while having fun in our Minis. 100% of any donations made go to the charities.

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New members are $35

Renewals are $25, during open enrollment period only otherwise the cost is $35

Members must be at least 18 years of age with legal rights to sign any event disclaimers. One spouse or significant other, per paid membership is considered a member with all the rights and privileges of Club membership.

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WHAT'S COMING UP?

Anderson Valley, Ft. Bragg, Lake County, & Lake Berryessa Overnight Run - June 24-25, 2023

MINI USA Works On Brand Awareness