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California Auto Museum Run - with Silicon Valley Minis and MOASF Run Details

California Auto Museum Run - with Silicon Valley Minis and MOASF Run Details DATE:   Saturday January 13, 2018 MEETING/DEPARTURE TI...

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.

NORCAL MINIS CALENDAR & OTHER EVENTS