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Sonora Run - Sunday June 9, 2024

Your Host(s) for the Event: Paige Lane Route: https://maps.app.goo.gl/tGNYaz7VcvVDeXPLA Download the map for off-line use  - in case we lose...

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.