WHAT'S COMING UP?

Highway1 Point Sur / Big Sur Run - June 2, 2019

Here are the details for June 2nd's Highway 1 Point Sur/Big Sur Run Your Hosts For The Event: David Sitter & Simon Tildesley Meetin...

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.

NORCAL MINIS CALENDAR & OTHER EVENTS