MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.

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NORCAL MINIS is Northern California's premier MINI club since 2003 for the promotion of the MINI brand and lifestyle. Our members are MINI Cooper enthusiasts.

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Lodging Planner for Dunsmuir Railroad Park - Oct. 11 - 13, 2024

MINI USA Works On Brand Awareness