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Paso Robles Holiday Run - December 3rd & 4th, 2022

  Your Hosts For This Event: Tina & Steve Sandke Come join us in December for a quick overnight trip down to the Central Coast and back....

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.