WHAT'S COMING UP?

East Bay Backroads Run (Redwood Rd. / San Pablo Dam) - September 19, 2020

This is a PAID member run only! NOTE: This event is also a fundraiser for Hope Hospice. We usually have the fundraiser in May but that run ...

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.

NORCAL MINIS CALENDAR & OTHER EVENTS