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Gold Country Run & Annual Picnic Saturday July 24, 2021

Your Hosts For The Event:  Dave and Anne Sitter Date of the Event: Saturday July 24, 2021  This is a fun run into the beautiful and historic...

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.