WHAT'S COMING UP?

Almaden Valley Backroads Run - July 11, 2020

Note: This is a PAID member run only. Unfortunately, due to some local county concerns and restrictions, a Gold Country run at this...

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.

NORCAL MINIS CALENDAR & OTHER EVENTS