WHAT'S COMING UP?

Pinnacles National Park Run Details

Hi Everyone,  RAIN or SHINE we will visit Pinnacles National Park on Saturday, November 11, 2017. MEETING/DEPARTURE TIME: 9:00am/9:30am ...

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.

NORCAL MINIS CALENDAR & OTHER EVENTS