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Annual Meeting - Run To Monterey/Carmel 17 Mile Drive - September 8, 2019

Your Hosts For This Run:   Vickie Casacca & Mick Brown This event is for paid members only Meeting Location: Starbucks 1186 ...

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.

NORCAL MINIS CALENDAR & OTHER EVENTS