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Annual Meeting and Run For Absent Friends To Mt. Hamilton - Saturday September 25, 2021

For paid members only Your Host For The Event: Simon and Nikki Tildesley Date of the Event: Saturday September 25, 2021 After our usual meet...

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.