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Delta Highway 160 - Sacramento Auto Museum Run - Saturday February 19th

Your Host For The Event: Mike Zampiceni We'll be starting on Highway 4 from Concord and will mostly be driving on scenic Highway 160 in ...

MINI USA Works On Brand Awareness

According to MotoringFile, MINI USA's David Duncan chatted with the blog about all things MINI USA, particularly fine-tuning MINI USA’s marketing message with three goals:

1. Increasing brand awareness through TV advertising, as in Mini’s Super Bowl ad this year;
2. Emphasizing that the brand stands for more than just one vehicle; and
3. Pushing the message that Mini is premium.