Sonora Run - Sunday June 9, 2024

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New MINI Fluid Fashion From Pitti Immagine

Press release via The Daily Toggle:
Press Release

About MINI and Pitti Immagine
Pitti Immagine is a fashion-focused fair held in Italy every year. And the Pitti Uomo show, which focuses exclusively on men’s fashion, has taken place in Florence twice every year since 1972. The events promote young, aspiring and sometimes unconventional fashion labels.

MINI and Pitti Immagine forged a collaboration in January 2015 which spans a range of projects. Past projects include Alberto Premi’s Special MINI Edition shoe collection from April 2015 and the MINI Gentleman’s Collection from Pitti Uomo in June 2015.

The MINI FLUID FASHION Capsule Collection
This year, MINI presents a limited-run sweatshirt collection at the 90th Pitti Uomo in Florence.

The MINI FLUID FASHION Capsule Collection developed with five young, innovative labels consists of five sweatshirts displaying five distinct designs.

“The MINI brand has acted as a standard-bearer for iconic design and individual lifestyles since its earliest days. Driving a MINI is a statement of style and identity, which is one reason why the brand has had a close connection with the fashion world since the 1960s,” explains Esther Bahne, Head of Brand Strategy and Business Innovation at MINI.

The MINI FLUID FASHION Capsule Collection is limited to 200 pieces per design and available exclusively from Luisa Via Roma’s online store from mid-June.