the Switchback reports that Ian Robertson, a member of the Board of Management of BMW AG responsible for Sales and Marketing, advised at MINI United that MINI is entering a pivotal third phase since its reintroduction by BMW. "Phase 3" appears to be brand expansion - bigger cars, more choice of cars, bigger dealerships, new models, new production locations and new dealers, with retention of the MINIs ' unique character as “premium” small cars.
MINI Enters "Third Phase"
the Switchback reports that Ian Robertson, a member of the Board of Management of BMW AG responsible for Sales and Marketing, advised at MINI United that MINI is entering a pivotal third phase since its reintroduction by BMW. "Phase 3" appears to be brand expansion - bigger cars, more choice of cars, bigger dealerships, new models, new production locations and new dealers, with retention of the MINIs ' unique character as “premium” small cars.
