File this one under "You Have Got To Be Kidding Me."According to the Sydney Morning Herald the first scented billboard, depicting a towering fork piercing a giant piece of meat, has been erected on the River Highway in Mooresville, North Carolina. It pumps out the smell of grilled steak to promote the Bloom grocery chain's new line of beef. It also claims Emack &Bolio's has boosted its ice cream cone sales by setting up an "aroma billboard" that wafts the scent of waffle cones in the Hard Rock Hotel in Orlando, Florida.
What if they advertised condoms this way? Smell it now as the billboard pumps out sex phermones into the countryside. Brilliant!
