The Addy Awards are a local, regional and national awards program that honors creative work MINI USA’s current agency, Butler Shine Stern & Partners (BSSP) received the top award in five categories — including television, and out-of-home — at the San Francisco Addy awards. It's total of 11 awards were primarily for the MINI Rocks the Rivals, and the Coupé launch — including the space shuttle-inspired installation in NYC.
[Source: MotoringFile]