Buy A MINI In The U.S.? You'll Be Hearing About It Through IMN

Market Watch of The Wall Street Journal has a BusinessWire story that announces that IMN, the digital marketing company that delivers branded eNewsletters and content for vertical markets, is now an approved vendor for MINI USA. IMN’s Loyalty Driver™, the most widely-used eCommunication service for automotive dealerships, will be used across MINI's United States dealer network. Details of the Loyalty Driver service and what it offers MINI USA dealers will be revealed at the 2012 National Aftersales Conference, March 19-21 in Las Vegas at booth #405.

IMN will also create nationally branded eNewsletter content for MINI USA, focused on national sales promotions as well as lifestyle, destination, maintenance and other general interest topics, thast can be customized by MINI's dealers with local offers and events. . Dealers will be able to utilize advanced reporting features to follow eNewsletter-influenced sales as well as scheduled appointments for test drives and service.