Visitors to Virgin Megastore at Roshana Mall on Jeddah’s Al-Tahlia Street, between March 29 and 30 will be forgiven for rubbing their eyes in astonishment if they see two vehicles parked with parachutes shooting out of the top, go-kart competition and a giant comic book of MINI heroes representing the MINI family surrounding them.Why such a display?
Anees Jamjoom, MD, Mohamed Yousuf Naghi Motors (BMW Group), said: “We wanted to give our two newest models an unconventional welcome to Oman and create something completely different for MINI enthusiasts. We took an interactive approach and focused on creativity and fun, two things that are fundamental to the MINI brand.” MINI is an unconventional brand so the marketing activity we use always has an unconventional approach that supports urban projects and events that champion creativity such as music, film and art.”
