At the opening of the New York International Auto Show J.D. Power honored MINI for the most improvement in customer experience among mass market brands for their vehicle and dealership experience during the past three years. The recognition is based on the rate of improvement that the MINI brand has made during the past three years in J.D. Power and Associates’ five core U.S. automotive quality and satisfaction studies: Initial Quality Study (IQS); Vehicle Dependability Study (VDS); Automotive Performance, Execution, and Layout (APEAL) Study; Sales Satisfaction Index (SSI) Study; and Customer Service Index (CSI) Study.
[Source:
BMW Group PressClub USA]
