MINI's new advertising campaign for the Roadster promises to tell you what your future holds. Created by Profero London, the advertising campaign, targeting men between 35-45 years old, gives each user a personalized reading about their future adventures, which they can then share through social media and email.
MINI will spend over two million pounds in Great Britain for takeovers on sites including YouTube, Top Gear, Wired and Hype Beast, digital display advertising, TV/VOD advertising and a large format outdoor campaign. In conjunction there will be a global TV campaign by BSUR Amsterdam.
[Source:
The Drum]
