Wednesday, May 2, 2012

April 2012 MINI Sales Down 11%

MINI USA sales plummeted this April 2012 compared to the record set in April 2011. Overall, MINI USA sales are up by 6% year to date over year to date in 2011.  Here are the statistics released at BMW Group PressClub USA:




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MINI Brand Sales
MINI USA reported sales of 5,731 automobiles in April, a decrease of 11.1 percent from the record 6,446 sold in April 2011.  Year-to-date, MINI sales in the U.S. are up 6.0 percent on volume of 19,911 compared to 18,787 in the first four months of 2011.

   Table: Sales BMW of North America, LLC, April 2012

April 2012
April 2011
%
YTD 2012
YTD 2011
%
BMW brand
21,062
18,801
12.0
82,611
71,417
15.7
BMW passenger cars
14,617
13,642
7.1
59,805
51,817
15.4
BMW light trucks
 (SAVs)
6,445
5,159
24.9

22,806
19,600
16.4

MINI brand
5,731
6,446
-11.1

19,911
18,787
6.0

TOTAL Group
26,793
25,247
6.1
102,522
90,204
13.7

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