Tuesday, May 29, 2012

MINI's Creative Use Of Space On A NYC Rooftop

Here's MINI on the rooftop of a New York building creating an incredible temporary performance space as pat of its "Creative Use Of Space" marketing initiative. evolo says:


The project was designed as a temporary event space, located on a roof in NYC. Part of the MINI’s “Creative Use of Space” campaign, the project was designed and its construction oversaw by architects at HWKN. It is heightened by the design elements characteristic of BMW’s Mini Cooper cars.
 The roof combines natural and artificial elements. An organic hill is suspended in an abstract architectural grid. The design is a collection of elements that punctuate the ubiquitous grid: a grassy lounging hill with seating dimples and performance stage, a speakers’ platform embedded in a large scale existing billboard, a lighting tower to cast light on the space and to act as a visual icon on the skyline, and a panorama bar overlooking the Hudson River. The floor is animated with a LED carpet that turns the surface into a programmable horizontal billboard. At an architectural scale, objects like the bar, hill, platform, and light tower float within the grid pattern of the light carpet.



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