BSSP Retains MINI USA Account

Butler Shine Stern & Partners, located in Sausalito, CA, will keep MINI USA's according to The New York Times. As the article points out:

The decision came after a review for the assignment that began in January. At one point, the review involved 10 agencies; it was narrowed to six, and then four, before the final decision. Annual ad spending by Mini USA is estimated at $20 million to $30 million.