MINI 2012 Cus­tomer Ser­vice Cham­pi­ons

Mike Gorun writes for Driving Retention about J.D. Power and Asso­ciates' report “Bey­ond Sat­is­fac­tion: J.D. Power 2012 Cus­tomer Ser­vice Cham­pi­ons — Brands That Deliver Ser­vice Excel­lence to Max­i­mize Busi­ness Results”. According to the article the report con­cludes con­sumers pre­fer brands with excel­lent cus­tomer ser­vice and don’t always focus on the low­est price. MINI was one of the auto related brands iden­ti­fied as “Cham­pi­ons.”