Ted Marzilli, writing for
Forbes,
explains how well MINI has done with its London Olympics launched "Win Small" marketing campaign. According to the article:
The pint-size campaign coincides with strong sales figures. The most recent MINI sales report for July 2012 reported the brand’s most successful July to date in the US. It sold 5,855 automobiles in the month of July, up 9.8% from July 2011. On that measure, MINI was the most successful brand in the BMW group, outstripping overall BMW sales that were up by 4% compared with July 2011. The brand now plans to continue its campaign throughout August, indicating that perception may remain high among potential customers.
