WHAT'S COMING UP?

Davenport Run - Saturday July 13, 2024

Join the Norcal Minis club for an epic drive from San Jose through the scenic Santa Cruz Mountains! Enjoy stunning vistas and wine tasting a...

MINI Teaches The Auto Industry

The website allvoices.com reports that, at the J.D. Power & Associates 2012 Automotive Marketing Roundtable, Tom Salkowsky, the Head of Marketing at MINI USA, was invited to discuss some of the reasons for MINI's success, the challenges it faced and discussed how customer service and predictability played a part in MINI's 10-year success in the States.