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Over the Mountains and thru the Woods Pumpkin Run - Saturday October 29th

  Your Host For This Event:  Tasha Hudick Join your fellow MINI enthusiasts for a spirited drive through the mountains and woods from Woodsi...

MINI Discusses Its "Fully Baked" Marketing

MINI recommended that auto dealers "bake participation" into marketing activity to fully engage consumers, according to MINI UK's head of brand communications Michelle Roberts, at London's Advertising Week Europe 2014. Robert said MINI was a "natural-born participation brand" that puts its customers and prospective customers at the heart of all its marketing.

The article at Marketing includes a thorough discussion of brand engagement techniques and recommendations.