WHAT'S COMING UP?

Marin to Bodega Bay Run - Saturday Feb. 25, 2023

  Your Hosts For The Event: Gordon & Alison Lee Run Details: We will start out our day by meeting at MINI of Marin (5880 Paradise Dr., C...

MINI Discusses Its "Fully Baked" Marketing

MINI recommended that auto dealers "bake participation" into marketing activity to fully engage consumers, according to MINI UK's head of brand communications Michelle Roberts, at London's Advertising Week Europe 2014. Robert said MINI was a "natural-born participation brand" that puts its customers and prospective customers at the heart of all its marketing.

The article at Marketing includes a thorough discussion of brand engagement techniques and recommendations.