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Davenport Run - Saturday July 13, 2024

Join the Norcal Minis club for an epic drive from San Jose through the scenic Santa Cruz Mountains! Enjoy stunning vistas and wine tasting a...

MINI Discusses Its "Fully Baked" Marketing

MINI recommended that auto dealers "bake participation" into marketing activity to fully engage consumers, according to MINI UK's head of brand communications Michelle Roberts, at London's Advertising Week Europe 2014. Robert said MINI was a "natural-born participation brand" that puts its customers and prospective customers at the heart of all its marketing.

The article at Marketing includes a thorough discussion of brand engagement techniques and recommendations.