August's run is a joint run with our friends in Silicon Valley Club, co-hosted by James Schenck (SVM) & Simon Tidesley (NorCal MINI...
MINI Discusses Its "Fully Baked" Marketing
MINI recommended that auto dealers "bake participation" into marketing activity to fully engage consumers, according to MINI UK's head of brand communications Michelle Roberts, at London's Advertising Week Europe 2014. Robert said MINI was a "natural-born participation brand" that puts its customers and prospective customers at the heart of all its marketing.
The article at Marketing includes a thorough discussion of brand engagement techniques and recommendations.