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Marin to Bodega Bay Run - Saturday Feb. 25, 2023

  Your Hosts For The Event: Gordon & Alison Lee Run Details: We will start out our day by meeting at MINI of Marin (5880 Paradise Dr., C...

MINI USA Provides Hearst Men's Group Its Largest Digital Ad Deal

MediaPost reports, when MINI USA chose Hearst Men's Group to work with Ray Wert, part of the team behind the viral Jeff Gordon prank videos, to create an online series starring Adrian Simpson, former host of the BBC's "Top Gear," it created the group's largest digital-only deal to date. The article claims:
This campaign represents the next level of consumer-focused content and high-quality production. Half the videos show test drives and lifestyles of real MINI owners, and some highlight the technology, performance, design and efficiencies of the car.