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Holiday Party 2017 - Details

  Holiday party time! Come join us at East Bay MINI for a Pajama PANCAKE Breakfast gathering. Pajama Pancake Breakfast, what?...

MINI USA Provides Hearst Men's Group Its Largest Digital Ad Deal

MediaPost reports, when MINI USA chose Hearst Men's Group to work with Ray Wert, part of the team behind the viral Jeff Gordon prank videos, to create an online series starring Adrian Simpson, former host of the BBC's "Top Gear," it created the group's largest digital-only deal to date. The article claims:
This campaign represents the next level of consumer-focused content and high-quality production. Half the videos show test drives and lifestyles of real MINI owners, and some highlight the technology, performance, design and efficiencies of the car.

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