Airport MINI of Cleveland has created a "MINI Series" featuring the titular vehicle in different movie parodies. Different models of MINI Coopers take place of some of film's most iconic vehicles to highlight the fun and quirkiness that the MINI brand represents.
Airport MINI of Cleveland and The CAG's team (marketing director Jackie Studor, videographer Anthony Zart, digital marketing Ralph Stawicki, and copywriter Ian Marty) stick with four films and four parodies with a fifth film planned. The fifth video will feature the winner of the "Be a Star" contest. The winner will also win a MINI Cooper lease for a year.
The MINI Series films – three aptly titled "Night of the Living MINI," "MINI Busters," and "Cretaceous MINI" – are entirely made in-house from casting to creating make-up. All actors come from The Collection Auto Group along with friends. "We really wanted to make the series personal — but personal in the way that appealed to fans of all ages; fans in both camps," says Zart. "The MINI brand is really fitting for this kind of campaign, and we were ecstatic to run wild and have fun." The MINI Series videos will be released in regular intervals throughout June and July.
The MINI Series cars will be placed around the Cleveland area – including the Cleveland Museum of Natural History, the Tremont Art Walk, Fahrenheit, and many other locations – and will allow passers-by to interact and enter a social media-based contest. Weekly winners will receive a $100 gift certificate to Crocker Park in Westlake.
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