Paso Robles & Pismo Beach Weekend Run - April 28-30, 2023

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An Interview With MINI's Interior Design Chief

MINI Space interviewed Oliver Sieghard, the head of interior design at MINI.  Here is one of their interesting exchanges:
MS: What are some new features in the latest MINI models you're most excited about? With The New MINI hitting the streets, we're especially curious about these.

OS: I'm really excited about our new centre instrument with the new user interface and the multifunctional LED ring, which we designed with the same love as the hardware of The New MINI. The interactive LED ring around the centre instrument supports the driver in typical MINI fashion. For instance, besides navigation and infotainment, a lot of different new themes such as economy and sport driving have found their way into the centre instrument. These features are presented in the LED ring by way of illuminated indications such as the relevant speed: the faster the car goes, the more indications shine.

Another clever and very MINI-like feature I like is the ‘start-stop toggle'. A striking signal with red and white illumination in the dark, the toggle sits in the middle of the centre stack and presents a completely unique and fun solution to starting the car­ typically MINI, with the proverbial ‘twinkle in the eye'.