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MINI Introduces The 2014-2016 MINI Lifestyle Collection

The Daily Toggle carries the official press release:
Munich. MINI is synonymous with urban lifestyle, and with its new collection for 2014/16 the brand continues to be the perfect partner for everyday life in the city. The collection was born out of MINI’s urban, urbane nature and takes its inspiration from the very place where trends emerge: the street.
From 15 October, around 50 new products will be available, completing a range of products that comprises over 100 lifestyle accessories and items of clothing. In parkas, bags and bicycles, the design language is always typically MINI. The brand’s British heritage is expressed through stylistic motifs such as the Union Jack and racing stripes, and even the new MINI three-door model find themselves immortalised in details on certain items. The new collection will be available from selected MINI stores and online at www.MINI-shop.com. To make sure MINI fans are well prepared for the coming season, our first look at the new collection focuses on the weatherproof highlights.

Dress code: Casual coolness by MINI.
The biker jacket is a timeless cult object that optimises masculine style and rebellion, thanks to iconic figures like James Dean and Marlon Brando. The new Men’s Racing Jacket is MINI’s own interpretation of a classic. The hard-wearing jacket combines high-tech fabric with faux leather and features a stand-up collar. The colour is a powerful sapphire blue with white bonnet stripes on the sleeves. The environmentally friendly Union Jack printed lining is made from recycled PET, while orange lining is revealed under the cuff zips.

The Ladies’ and the Men’s MINI Jacket Yours are dependable companions in wind and rain. The coated outer fabric is water-repellent, windproof and breathable thanks to the integrated eyelets. The male model stands out with its modern field jacket design, while the female variant is a tailored short jacket that keeps the neck of the wearer comfortably warm thanks to the ribbed collar insert. The inside lining of both models features a print of the new MINI, and racing stripes in contrasting colours stretch from the hood down the back of the jackets. A two-way zip allows the wearer to sit comfortably behind the wheel of a car, while the drawstring waist provides an adjustable fit.

The Ladies’ MINI Parka is durable and is one of the collection’s perennial favourites. This feminine hooded coat is characterised by its light weight, water-repellent function and comfortable fit. The grey hood lining is made from jersey and stands in contrast to the black outer material of the parka.

As well as weatherproof jackets, the MINI collection includes several sweatshirts and T-shirts for both men and women. The brand focuses on a high degree of comfort and soft materials. Highlights of the collection include the Men’s T-Shirt Speed Up, which features a print of the new mini on the front, and the fitted V-neck Ladies’ T-Shirt Yours, which displays 3D graphics of a MINI assembly kit.

The new product range also includes a number of accessories, such as the MINI Umbrella Fashion – the perfect companion on a rainy day. The umbrella opens and collapses at the touch of a button, and the Teflon® coating and Fibertec® ribs are perfect for braving stormy weather. A special feature is the handle, which is in the design of the new MINI gear knob.

The MINI Duffle Bag is one of the collection’s classic pieces. This roomy, retro-style bag injects even more colour into autumn and is now also available in vibrant yellow and cordovan – a rich, burgundy. Standard features include a removable shoulder strap, red lining, and a separate zipper compartment. The bag is also available in six other colours to suit every taste.