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Avenue of the Giants Weekend Run - Sat. March 23, 2024

Saturday will be a very full day of cruising from Novato up through the Avenue of the Giants and ending at Eel River Brewing in Fortuna. Sun...

Passenger's Guide To The MINI Countryman Series

Nathan, a founder at Motoring Alliance, posts an article and four "A Passenger's Guide To The MINI Countryman" videos that Nathan advises:
Mini will showcase its latest Countryman car range at cinema nationwide [the UK] with a localised ad campaign targeting over 140 locations.

The ‘Mini at the Movies’ scheme was developed by media agency Vizeum in association with Digital Cinema Media (DCM), a firm which controls 80 per cent of the cinema marketplace.

Each ad will be locally tailored for each location to direct cinema-goers to the nearest Mini dealership to test drive the new Countryman range.

Those who test the car will also be in with a chance of winning a pair of cinema tickets in what Mini claims is the UK's largest ever localised ad campaign.

Four positively British ads, called 'No Hands Zone', 'Off Roading', 'Hitchhiking' and 'the Backseat', were created for cinemas and will now be broadcast for a limited time.
Here's one of the videos: