Mini will showcase its latest Countryman car range at cinema nationwide [the UK] with a localised ad campaign targeting over 140 locations.Here's one of the videos:
The ‘Mini at the Movies’ scheme was developed by media agency Vizeum in association with Digital Cinema Media (DCM), a firm which controls 80 per cent of the cinema marketplace.
Each ad will be locally tailored for each location to direct cinema-goers to the nearest Mini dealership to test drive the new Countryman range.
Those who test the car will also be in with a chance of winning a pair of cinema tickets in what Mini claims is the UK's largest ever localised ad campaign.
Four positively British ads, called 'No Hands Zone', 'Off Roading', 'Hitchhiking' and 'the Backseat', were created for cinemas and will now be broadcast for a limited time.
Passenger's Guide To The MINI Countryman Series
Nathan, a founder at Motoring Alliance, posts an article and four "A Passenger's Guide To The MINI Countryman" videos that Nathan advises:
