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"Goes Big By Staying Small"

Cheatsheet examines the state of MINI at the 2016 NYIAS and observes:
. . . at a time when most automakers are itching to drop everything that isn’t a crossover to… build more crossovers, Mini is in the unique position of offering cars that can’t easily be pigeonholed, providing a stylish alternative to the faceless, beige rank-and-file. And at the New York Auto Show, the brand positioned itself to become even more competitive with the world premieres of the John Cooper Works Convertible and all-wheel drive Clubman All4. . . .

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