WHAT'S COMING UP?

A-MINI-zing Race - April 24, 2021

Hi Everyone,  Will we have repeat winners for 2021's a-MINI-zing Race on April 24th? Who's up for the challenge agains...

MINI Tech Shapes MINI Buyers

Digital Trends at the NYAIS interviewed Ralph Mahler, Head of Product Management and Patrick McKenna, Department Head of Product Planning to discuss these two new model introductions, MINI’s focus on technology, and the future of the MINI brand.