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A-MINI-zing Race - April 24, 2021

Hi Everyone,  Will we have repeat winners for 2021's a-MINI-zing Race on April 24th? Who's up for the challenge agains...

MINI Cooper To Revamp Brand

According to David Kirkpatrick at MarketingDive:
Dive Brief:
  • The Mini Cooper brand is facing challenges in an automotive world full of SUV and luxury car competition, according to a report by Bloomberg.
  • To address its challenges, Mini is making larger vehicles and looking to appeal to new customers as well as fans.
  • “They are definitely reaching a new audience," Ted Marzilli, chief executive officer of YouGov Plc’s BrandIndex, told Bloomberg. "The question is whether all of their customers will come along for the ride.” . . . .