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Pinnacles National Park Run Details

Hi Everyone,  RAIN or SHINE we will visit Pinnacles National Park on Saturday, November 11, 2017. MEETING/DEPARTURE TIME: 9:00am/9:30am ...

MINI Cooper To Revamp Brand

According to David Kirkpatrick at MarketingDive:
Dive Brief:
  • The Mini Cooper brand is facing challenges in an automotive world full of SUV and luxury car competition, according to a report by Bloomberg.
  • To address its challenges, Mini is making larger vehicles and looking to appeal to new customers as well as fans.
  • “They are definitely reaching a new audience," Ted Marzilli, chief executive officer of YouGov Plc’s BrandIndex, told Bloomberg. "The question is whether all of their customers will come along for the ride.” . . . .

NORCAL MINIS CALENDAR & OTHER EVENTS