Dive Brief:
- The Mini Cooper brand is facing challenges in an automotive world full of SUV and luxury car competition, according to a report by Bloomberg.
- To address its challenges, Mini is making larger vehicles and looking to appeal to new customers as well as fans.
- “They are definitely reaching a new audience," Ted Marzilli, chief executive officer of YouGov Plc’s BrandIndex, told Bloomberg. "The question is whether all of their customers will come along for the ride.” . . . .
WHAT'S COMING UP?
Paso Robles Christmas Parade Weekend - Sat. & Sun., December 2 & 3, 2023
Back by popular demand, we will cruise down to Paso Robles, decorate our MINIs, and join the town's annual Christmas parade. Last year...
MINI Cooper To Revamp Brand
According to David Kirkpatrick at MarketingDive: