- The Mini Cooper brand is facing challenges in an automotive world full of SUV and luxury car competition, according to a report by Bloomberg.
- To address its challenges, Mini is making larger vehicles and looking to appeal to new customers as well as fans.
- “They are definitely reaching a new audience," Ted Marzilli, chief executive officer of YouGov Plc’s BrandIndex, told Bloomberg. "The question is whether all of their customers will come along for the ride.” . . . .
WHAT'S COMING UP?
August's run is a joint run with our friends in Silicon Valley Club, co-hosted by James Schenck (SVM) & Simon Tidesley (NorCal MINI...
MINI Cooper To Revamp Brand
Posted by NorCal MINIs