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Highway1 Point Sur / Big Sur Run - June 2, 2019

Here are the details for June 2nd's Highway 1 Point Sur/Big Sur Run Your Hosts For The Event: David Sitter & Simon Tildesley Meetin...

MINI Cooper To Revamp Brand

According to David Kirkpatrick at MarketingDive:
Dive Brief:
  • The Mini Cooper brand is facing challenges in an automotive world full of SUV and luxury car competition, according to a report by Bloomberg.
  • To address its challenges, Mini is making larger vehicles and looking to appeal to new customers as well as fans.
  • “They are definitely reaching a new audience," Ted Marzilli, chief executive officer of YouGov Plc’s BrandIndex, told Bloomberg. "The question is whether all of their customers will come along for the ride.” . . . .

NORCAL MINIS CALENDAR & OTHER EVENTS