WHAT'S COMING UP?

Pacific Coast Run January 24, 2021 - DATE CHANGED TO February 20, 2021

This is a PAID Member Event Only!  Note To All Members: Run is dependent on the COVID restrictions in those counties on the day of the run. ...

MINI Cooper To Revamp Brand

According to David Kirkpatrick at MarketingDive:
Dive Brief:
  • The Mini Cooper brand is facing challenges in an automotive world full of SUV and luxury car competition, according to a report by Bloomberg.
  • To address its challenges, Mini is making larger vehicles and looking to appeal to new customers as well as fans.
  • “They are definitely reaching a new audience," Ted Marzilli, chief executive officer of YouGov Plc’s BrandIndex, told Bloomberg. "The question is whether all of their customers will come along for the ride.” . . . .