WHAT'S COMING UP?

East Bay Backroads Run (Redwood Rd. / San Pablo Dam) - September 19, 2020

This is a PAID member run only! NOTE: This event is also a fundraiser for Hope Hospice. We usually have the fundraiser in May but that run ...

MINI Cooper To Revamp Brand

According to David Kirkpatrick at MarketingDive:
Dive Brief:
  • The Mini Cooper brand is facing challenges in an automotive world full of SUV and luxury car competition, according to a report by Bloomberg.
  • To address its challenges, Mini is making larger vehicles and looking to appeal to new customers as well as fans.
  • “They are definitely reaching a new audience," Ted Marzilli, chief executive officer of YouGov Plc’s BrandIndex, told Bloomberg. "The question is whether all of their customers will come along for the ride.” . . . .

NORCAL MINIS CALENDAR & OTHER EVENTS