- The Mini Cooper brand is facing challenges in an automotive world full of SUV and luxury car competition, according to a report by Bloomberg.
- To address its challenges, Mini is making larger vehicles and looking to appeal to new customers as well as fans.
- “They are definitely reaching a new audience," Ted Marzilli, chief executive officer of YouGov Plc’s BrandIndex, told Bloomberg. "The question is whether all of their customers will come along for the ride.” . . . .
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DATE CHANGED TO: JUNE 10, 2017 During our run to Avenue of the Giants, Ken Altman told me about the fun he had at the Scottish Games in ...
MINI Cooper To Revamp Brand
Posted by NorCal MINIs