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MINI And KISS Team Up For Charity Announce "Rock The Rivals" Tour


Today, at the New York International Auto Show, MINI CEO Jim McDowell while dressed in full KISS makeup introduced the legendary rock band KISS to help MINI announce that the new Countryman will go on a "Rock The Rivals" Tour of the US that will let customers drive the new Countryman alongside several of its rivals. KISS, without Paul Stanley, appeared on stage alongside four custom-wrapped KISS-themed Countryman models – one for each of the KISS band members. Gene Simmons and MINI are partnering to auction off the vehicles to benefit UNICEF in order to help children in Japan. The KISS vehicle wraps will also be available for order beginning April 21, 2011.

The "Rock The Rivals" events will run from mid-April through mid-June and will be classic rock-n-roll themed events that will feature KISS soundtracks and iconic artwork from the band’s albums. MINI Countryman vehicles adorned with KISS wraps will be on display to promote the auction and charitable contributions.

[Sources: BMW Group PressClub USA/AutoGuide.com]