WHAT'S COMING UP?

Davenport Run - Saturday July 13, 2024

Join the Norcal Minis club for an epic drive from San Jose through the scenic Santa Cruz Mountains! Enjoy stunning vistas and wine tasting a...

MINI To Assemble Impressive Displays For Milan Design Week 2011

According to a MINI Press Release from BMW Group PressClub USA MINI will erect nstallations to take visitors on an invigorating journey through time at Milan Week 2011 which runs from April 11th through the 17th. The sculpture "MINI Sintesi" will also be unveiled. According to the Press Release:
“MINI Sintesi” is a 3-D sculpture created by Head of MINI Design Anders Warming and his team. It embodies the evolution of the MINI Family – “from the original to the original” – using the contour lines of various cars’ profiles. The outlines of the individual cars use cylindrical extensions along various axes to produce a three-dimensional picture of MINI Design through the ages across a 6.5 x 6 x 2.7-metre surface. The contours of the classic Mini, framed by the silhouettes of the MINI Hatch, MINI Clubman, MINI Countryman and MINI Coupe Concept car – the most recent arrival – represent the centre point of the installation. The MINI Coupe Concept represents a foretaste of an innovative vehicle concept which is set to come onto the market before the year’s end.
“MINI Sintesi” expresses the iconographic design language of the individual family members through the colouring of the contour lines. When it came to the colour scheme for the sculpture, Anders Warming turned to the original exterior paint shades of the individual models. The structure of the futuristic installation is a reference to a fundamental design principle of the MINI family: all family members emerge from the same core and share the same genes. However, they also display some very different and individual characteristics. And so the overall form of the installation changes as you move around it, encouraging the visitor to view it from various angles.