Charlotte Young of the
Atlanta Post, in an article that discusses advertising in the African-American community, recounts these MINI advertising buy instructions:
Panelist Sherman Kizart, managing director of Kizart Media Partners, recalled an email he received two years ago from BMW/Mini Cooper’s advertising agency. In its discussion on how to spend the media budget, it read in bold letters at the bottom, “No African American, No Urban to be Included.” Kizart confronted the BMW/Mini Cooper representatives and re-negotiated their approach. The following year Black/urban advertising buys shot up 49 percent. But the battle he says, is far from over.
