This year MINI drafted Franca Sozzani, chief editor of Italian VOGUE and UN Goodwill Ambassador for Fashion 4 Development, to design a one-off Roadster model to be auctioned off in the Hall of Ceremonies at Vienna’s Hofburg palace as part of the event on Saturday, May 19, 2012.
Over the years, numerous celebrities including Joseph Corré for Agent Provocateur, Donatella Versace, and Renzo Rosso for Diesel and Missoni, have helped design 13 unique Mini models, the auctioning of which has generated proceeds of more than €500,000 (US$660,000 at today's exchange rates) for the charitable cause.
[Source: CarScoop]
