Thursday, July 26, 2012

MINI Tops Two 2012 J.D. Power APEAL Study Segments

J.D. Power and Associates says:
The J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study examines what consumers like about their new vehicles after 90 days of ownership. Often referred to as "things gone right," APEAL is based on eight categories of vehicle performance and design: engine/transmission; ride, handling and braking; comfort/convenience; seats; cockpit/instrument panel; heating, ventilation and cooling; sound system; and styling/exterior.
MINI walked away with top honors for the 2012 Countryman in the Compact Crossover SUV segment and the 2012 MINI Coupe/Roadster won the Compact Sporty Car segment. MINI is not classified as a premium brand by J.D. Power.

No comments: