On June 23, 2012, the MINI community in China in the coastal city of Xiamen was treated to the Chinese premiere of MINI United. Over 700 MINI enthusiasts were treated to live music, sporting competitions and special events to mark the launch of MINI United in the country.
RushLane reports:
The offshore island where the event will be held is reached via a bridge, which will be reserved as an exclusive MINI car park during the day of the festival. Half green oasis, half sandy expanse, the location offers the ideal backdrop for MINI United's first visit to China. A large open-air stage will showcase live music and DJ sets, and the winners of the festival competitions will also be crowned here. A go-kart race track carved into the sand in the outline of the MINI brand logo will be the scene for some sporting cut and thrust, while on the water a line-up of floating, pedal-powered MINIs will also lock horns in race action.
