NORCAL MINIS: MINI Kicks Off "New Original" Advertising Campaign

MINI kicks off its "New Original" $4M+ advertising campaign, produced by marketers iris Worldwide and Vizeum, with a billboard in Liverpool Street Station.

U.K.'s Marketing Week discusses the new car campaign, its focus and execution.

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NORCAL MINIS is a California federally exempt 501 (c)(7) not for profit corporation and social club for promotion of the MINI brand and lifestyle. We are Northern California's premier MINI club. Our members are MINI Cooper enthusiasts. Our club directors organize and plan group activities for the club. We have fundraisers for charitable causes meaningful to our members while having fun in our Minis. Annual dues are used for the support of Club operations such as reservations, administrative supplies or charity. Club officers and directors are volunteers who dedicate their time, knowledge and skills to making a difference in the MINI community. Email us anytime with your comments or questions.

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NORCAL MINIS is open to all and ownership of any MINI model car is encouraged but not required. Payment of annual dues of $25.00 is a prerequisite to membership. Membership begins on date dues are received by the club Treasurer and expire on December 31st of the same year. Payment can be made by cash, check or PayPal (preferred). Members must be at least 18 years of age with legal rights to sign any event disclaimers. One spouse or significant other, per paid membership is considered a member with all the rights and privileges of Club membership. An email and Facebook account is needed to stay in contact with our club.

All NorCal MINIS Members get full access to: Members Only NORCAL MINIS' Google Group; Club Vendor discounts; direct email event invitations to NORCAL MINIS runs, and vote at the Annual Member Meeting.

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MINI Kicks Off "New Original" Advertising Campaign

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